Policy Impact Communication

Description

Public Relations Policy Impact Communications and Government Relations offers comprehensive public relations services, specializing in aggressive, concentrated campaigns for clients of all sizes. Whether the objective is to influence popular opinion, promote legislative or regulatory initiatives, brand and build a corporate reputation, manage an international crisis, coordinate sensitive litigation communication, or increase effectiveness within corporate communications, Policy Impact provides a full set of highly effective tools and professional experience necessary for success. From research and analysis to strategic development and implementation, every public relations project is managed by one of the firm's partners, a professional with decades of experience in media and corporate communications, political and government service. Every detail is important to Policy Impact, and all client needs are managed in-house, including: Government Relations Policy Impact Strategic Communications augments its active and long-standing public affairs services with a growing government affairs practice, including lobbyists experienced at the state and federal levels. Partners and principals at Policy Impact have served at the highest levels of the federal government - on Capitol Hill and within the Executive Branch - and know how to work within the complex political environment to move legislative and regulatory initiatives. Government affairs professionals maintain strong relationships with opinion leaders, industry groups, lawmakers and staff in key areas, including health care, taxation, communications, intellectual property, appropriations, defense, trade and international affairs. Combining government and public affairs functions, Policy Impact principals have been instrumental in successfully promoting major legislative initiatives on behalf of clients, domestic and abroad, often creating powerful coalition groups in combination with aggressive public relations to promote legislation, or - when necessary - to stop it dead in its tracks. Marketing/Corporate Business Development Policy Impact Strategic Communications and Government Relations provides a full line of commercial services to corporations reliant on strong government relations, as well as those companies focused on the consumer marketplace. From market analysis and research, to business plan development and investment, to marketing and roll out, Policy Impact has the expertise, experience and resources to help corporations build valuable relationships with key government and industry leaders, as well as consulting and production services to provide clients with turn-key solutions for comprehensive business development. From small commercial enterprises like Mammoth Golf and Sweet Success Enterprises to mid-size companies like United States Pharmacopeia to billion dollar corporations like American Management Systems, clients look to Policy Impact for holistic solutions to their marketing, communications, and business development needs. From small enterprises like Mammoth Golf and the Dance Theatre of Harlem to mid-sized companies like Force Protection Industries and Cirrus Health to global corporations like General Motors and Hutchison Whampoa, clients look to Policy Impact for its Total Solutions Strategy™, a comprehensive marketing, communications, and government relations answer. Strategic Communications It's in our name. Policy Impact Strategic Communications offers total business, political and government communications solutions, from message development to surgical delivery and global dissemination. Whether the objective is to keep a CEO at the corporate vanguard within a multi-billion dollar company, to broadcast a compelling and memorable message to the world, or manage a national crisis, Policy Impact maintains state-of-the-art resources to determine what message is right, to build it into the fitting medium, and to make it resonate with its intended audience. Policy Impact provides clients of all sizes with services ranging from sophisticated electronic focus group services and campaign planning to speechwriting, media training, film and video production, graphic design, printing, web site development, and media buying. And if a single voice is not enough, Policy Impact can build coalition support to promote policies, marginalize critics, increase brand awareness and move legislative initiatives. Partners and principals have decades of experience working as journalists, press secretaries, speechwriters, and strategic communications professionals, maintaining excellent relationships with opinion leaders and key journalists at major newspapers, television networks, journals and magazines. They and their clients appear regularly on major network news and commentary programs. Media/Spokesperson Training Policy Impact Communications and Government Relations complements its corporate business development and strategic communications services with a range of customized communication training seminars designed to give spokespersons-be it the CEO or local plant manager-more effective communication skill It takes more than a good speech or news hook to effectively convey an organization's key messages. Whether the opportunity is a shareholders' presentation or an interview with a major network, it is vital that spokespersons are prepared with the necessary skills and techniques to deliver the bottom-line numbers or the key sound bite that makes the nightly news. Changing news formats and ethics, the World Wide Web & Internet, a spectrum of 300-plus cable channels, and the rising expectations of a multimedia generation are changing the communications marketplace. Every organization needs to understand and master these changes to ensure that they are effectively conveying the impression and message that supports their broader goals and objectives. Toward that end, Policy Impact's day-long training seminars are custom tailored around a client's specific needs: Policy Impact offers half-day refresher sessions for "graduates" of our one-day seminars, as well as advanced sessions on the media (e.g. how a television story is produced), multimedia technology and advanced presentation skills. Courses are taught by Policy Impact professionals seasoned in the communication challenges facing today's businesses, organizations and institutions. We use personal instruction and highly realistic exercises to coach, train and rehearse message delivery because we understand that it takes more than simply rehearsing in front of a camera to develop effective communication skills. Advertising As part of Policy Impact Strategic Communications' complete line of services, the company provides award-winning advertising solutions in all media - film, video, print, direct response, television, radio and new media. Policy Impact maintains in-house technical resources and expertise to move quickly and cost-effectively on any advertising project, whether it is a series of commercials for a coalition promoting congressional action, a national branding campaign for a new consumer product, or an international effort to manage a crisis. When other communications companies take weeks and months to develop, focus, hone and deliver the right message, Policy Impact can cut the turnaround to days - and even hours - through its comprehensive in-house resources and strategic alliances that provide everything from opinion research and electronic focus groups to studio production, editing and full-service media buying. The ability to turn around major advertising projects quickly sets Policy Impact apart other public relations and advertising companies, making it invaluable and essential in the heat of a major political or marketing initiative when responsiveness is critical and a lost opportunity can lose the battle. Grassroots Organization and Mobilization Through valuable strategic alliances, Policy Impact Communications and Government Relations provides clients with comprehensive grassroots and grasstops services, including major coalition development for political and commercial activities. Working seamlessly with national grassroots organizations, Policy Impact builds powerful synergy for action in the legislative and regulatory processes, using specific demographic groups such as senior Americans, education, business, family, consumer and health care coalitions. These large grassroots and coalition mobilization efforts serve client interests in political campaigns, issue advocacy, and policy development, adoption and implementation. Influence Where it Matters Most ™ Policy Impact Communications and Government Relations is the first firm in Washington, D.C. to offer the Total Solutions Strategy ™, combining full services in public- and government relations to successfully meet the largest and most complex client needs. In-house lobbying resources provide the most effective reach possible into the legislative and executive branches of government, while public relations professionals move information from the boardroom to the global stage. -▶ Government Relations

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