PowerReviews, Inc.

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The Idea Online shopping is still pretty difficult...not actually adding to cart and checking out, but figuring out what to buy and where to buy. Sure, it's easy as pie to buy books, music or electronics because of all the sites that serve those categories. But think of how difficult it is to figure out the best stovetop range, wine refrigerator, or air conditioner for your new home or for your new apartment. For many types of products, most people don't even think of researching online. They go straight to the local Home Depot or Sears. Great for those stores...but why is it so difficult online? Why can't we go to one place to read all about the latest trends, read customer recommendations and THEN decide where to buy? It's done in electronics and computers, why not all the other categories? The reality is that today customers only have a few, limited research options: Amazon.com, Consumer Reports, and various search engines...all of which have some gaps or shortcomings.Well, we think that there should be a better way to research products online (which, by the way, most of us do before making ANY purchase). We believe that: Getting the Band Back Together The funny thing about startups (and generally true for most successful companies) is that the team is often more important than the idea. Many people have great ideas and a grand vision....but a rock-star team actually makes it happen.

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