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Primary Intelligence, Inc.
- 12244 Business Park Dr Ste 115
- Draper, Utah
- 84020
- Phone: (801) 838-9600
- Website
Website Links
Description
Improve your product efforts by understanding the features your customers identify as both missing from your solution and important to their success. Identified missing features can be prioritized and integrated into your product roadmap, ensuring that your product strategy is addressing the needs of your current and future customers.
Customer Experience Analysis is a comprehensive solution that analyzes what it’s like to be your customer, use your solution, and work with your support team. This experience drives a customer’s ultimate decision to continue being your customer or defect to the competition. Identifying the factors that are influencing the current state of your customer and addressing the areas of risk and opportunity is the primary objective of customer experience analysis.
Chris’s professional background has focused on sales, marketing, and product development, where he has developed and implemented intensive Voice of the Customer programs for mediumand enterprise-sized businesses. As an entrepreneur and former president/CEO of his own company, he understands how specific executive team members think and react to problems, tools, and solutions.
With more than 10 years of experience in market research, Ralph understands how win loss analysis impacts the sales process, product management, product marketing, and strategic decision making across an organization. During his tenure with the Company, Ralph has been instrumental in creating the current standard interview instrument, proprietary predictive model, research methodologies, and technology platform used by Primary Intelligence.
Crystal has over 13 years of experience in program management, sales methodology, process design, and business strategy. She has managed cross functional process improvement projects in the areas of software development, client support, and product delivery. She has also managed significant integration and custom configuration efforts within Salesforce.com. Prior to coming to Primary Intelligence, she focused on Win Loss and Customer Experience program management and process improvements within Salesforce.com at an enterprise data, analytics, and software-as-a-service company.