Print Craft, Inc

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A A/W - an abbreviation for Artwork. Acetate - a transparent sheet placed over artwork allowing the artist to write instructions or indicate where second colour is to be placed. (See Overlay) Addendum - supplementary material additional to the main body of a book and printed separately at the start or end of the text. Air (US) - an amount of white space in a layout. Airbrush - a mechanical painting tool producing an adjustable spray of paint driven by compressed air. Used in illustration design and photographic retouching. Align - to line up typeset or other graphic material as specified, using a base or vertical line as the reference point. Alphabet (length or width) - the measurement of a complete set of lower case alphabet characters in a given type size expressed in points or picas. Anodized plate - an offset printing plate with a specially treated surface to reduce wear during printing. Apex - the point of a character where two lines meet at the top, an example of this is the point on the letter A. Apron (US) - additional white space allowed in the margins of text and illustrations when forming a foldout. Art paper - a smooth coated paper obtained by adding a coating of china clay compound on one or both sides of the paper. Art (US) - in graphic arts usage, all matter other than text material eg illustrations and photographs. Ascender - any part of a lower case letter extending above the x-height. For example, the upper half of the vertical in the letters b or h. Authors corrections - changes made to the copy by the author after typesetting but not including those made as a result of errors in keying in the copy. B Backing up - to print the second side of printed sheet. Backslant - letters that slant the opposite way from italic characters. Balloon - a circle or bubble enclosing copy in an illustration. Used in cartoons. Bank - a lightweight writing paper. Banner - a large headline or title extending across the full page width. Base artwork - artwork requiring additional components such as halftones or line drawings to be added before the reproduction stage. Baseline - the line on which the bases of capital letters sit. Bed - the base on which the Forme is held when printing by Letterpress. Binding - the various methods used to secure loose leaves or sections in a book; eg saddle-stitch, perfect bound. Black patch - material used to mask the window area on a negative image of the artwork prior to 'stripping in' a halftone. Blanket cylinder - the cylinder via which the inked litho plate transfers the image to the paper. The cylinder is covered with a rubber sheet which prevents wear to the litho plate coming into contact with the paper. Bleed - layout, type or pictures that extend beyond the trim marks on a page. Illustrations that spread to the edge of the paper without margins are referred to as 'bled off'. Blind emboss - a raised impression made without using ink or foil. Block in - to sketch in the main areas of an image prior to the design. Blow up - an enlargement, most frequently of a graphic image or photograph.

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