Proximic, Inc.

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Palo Alto, CA - March 25, 2010 (MARKET WIRE via COMTEX) — Proximic ( www.proximic.com ), a leading provider of Contextual Matching Services for online advertising networks, agencies, publisher networks and demand-side platforms (DSPs), today announced the launch of Proximic Brand Protection, a brand-safety product that provides third-party verification of ad placements on Web pages, online publications, and other online content areas, increasing the potential value and commercial viability of the content while protecting brand advertisers from any non-premium or objectionable traffic. In addition to helping partners avoid objectionable or non-premium advertising environments, Proximic’s page contextualization and audience targeting services then enable advertisers to easily direct their ads to safe and more relevant and monetizable areas online, all at the speed of ad delivery, as opposed to ‘after the fact’ analysis. Leveraging language-independent technologies, Proximic’s contextualization and targeting services were initially deployed with several of China’s most prominent Internet entities, including Taobao, China’s largest Internet retail platform, which also includes an online advertising exchange and affiliate network for hundreds of thousands of publishers, as well as Allyes, one of the leading Internet advertising properties in China. Using its proprietary Pattern Proximity profiling and filtering technology and following established industry guidelines from the Interactive Advertising Bureau, Proximic Brand Protection was developed to proactively prevent online brand damage and increase media efficiency, all while protecting advertising brands online, with the goal of improving the success and ROI of campaigns. It can also certify and endorse network inventory, then monitor and classify the inventory for increased inventory performance. Proximic Brand Protection’s matching and filtering technology provides: : Provides industry-standard content quality scores across different levels (page level up to publisher/site) and over time, specifically targeting and flagging non-standard content types such as sexual content, offensive content and user-generated content found in social media environments; monitors compliance of a partner publishers’ inventory and assesses the overall risk on brand exposure; -Protection beyond English: Pattern Proximity empowers brand protection in Spanish, French, German and Chinese, with more languages to follow. Proximic’s core technologies are language-independent, making it possible for Proximic partners to leverage the power of Brand Protection in markets beyond the US

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