Pure Branding LLC

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Northampton, MA — Kevin Williams, principal brand strategist for Pure Branding, a leading consultancy dedicated to Conscious Branding, will speak at The Organic Summit in Boston, a forum for thought leadership in the organic product industry. Recognized as an industry leader in organic branding, Williams will discuss the thought-provoking topic of “toxic anxiety” — what is it, how does it affect consumer behavior, and most importantly, what are the opportunities for organic? “Ours is a culture of cognitive shorthand and mental shortcuts,” says Williams. “When a complex idea like organic is reduced to a simple sound bite, what does it really represent to mainstream consumers?” With more than two decades of experience in consumer products branding, Williams has created authentic brand strategies for global brands that include Pepperidge Farm, Colgate, Late July, Organic India, Gaia Herbs, and Aura Cacia. Kevin Williams will be participating in the panel discussion “Communicating the Value of Organic in the Context of Health and Wellness,” co-located with the Natural Products Expo East, on Wednesday, October 13, from 1:00 to 2:10 p.m. at the Seaport Hotel, Boston. To register or for more details about this event, visit www.theorganicsummit.com. About Natural Products Expo East: Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East ( www.expoeast.com )is the largest natural, organic, and healthy products trade show on the East Coast, and is ranked as one of the top 200 trade shows in the United States. About The Organic Summit: From family farmers to large-scale manufacturers, co-ops to big box, NGOs to academics, The Organic Summit provides a singular opportunity for all groups to come together and have equal voice and participate in the discussion shaping the future of organic. www.theorganicsummit.com About Pure Branding LLC: Pure Branding is a leading strategic branding consultancy dedicated to Conscious Branding — revealing authentic brand strategies that enable people to be the change they want to see in the world. Pure Branding's global clients are exclusively in the natural products industry and include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, Dr. Hauschka Skin Care, Boiron USA, and Late July Organic Snacks. For more information, call 413-548-9900 or visit purebranding.com.

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