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If you agree that the definition of art rests primarily upon it’s capacity to excite a response…How can this definition help you as a graphic designer? As a graphic designer, I sometimes feel detached from my work. I have a hard time “connecting” to a menu or an ad for a product. I am not creating fine art with a unique personal message. I am creating a product with a particular business purpose in mind. And the business and the purpose is not mine. It’s my client’s. That being said, I sometimes wonder if the detachment actually hinders my creativity and, ultimately, the final result of each project. Do I turn on auto-pilot and just produce without really thinking about what I am doing? Do I spend my time working on a layout without really brainstorming about my clients goals? Do I just give them what they want without discussing the concepts of design with them? What does that make me? Does that limit me as a designer? Does that limit me as an artist? Am I an artist at all? Frankly, I find it hard to describe myself as an artist. I have been trying to “find” the “artist within” for months now. And during my search, I came across this quote by Michael Foucault: “What strikes me is the fact that in our society, art has become something which is only related to objects, and not to individuals, or to life… But couldn’t everyone’s life become a work of art? Why should the lamp or the house be an art object, but not your life?” I know, I know, the interpretation of this quote can go in a lot of different directions. But when I limited it to the field of graphic design…it got me thinking. How can I stop thinking of graphic design as a product and start thinking of the process? Or at least think about why I am creating the product rather than just turning on autopilot and “popping out” a brochure. It’s a tough sell. But I think it is important to start accessing the part of us that made the choice to be in a creative field. So you tell me, how can the “capacity to excite a response” help you as a graphic designer?And more importantly, how can you find the artist within and make your life (or at least your professional life) become a work of art?

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