Quantitative Market Intelligence

Description

John Haien's 15 years of experience in quantitative marketing applications spans 6 industries and all areas of the subject. In the cable television industry, he developed business plans for new services and international expansion. As a Director of Marketing in the wireless industry, he provided leadership for marketing and market research in 32 cities, gaining a 1 year savings of $850,000. In retailing, he managed the financial aspects of database marketing and merchandising, turned around an ailing venture in two months and performed product line profitability analysis covering 2,000 SKUs, improving ROI by 181%. His software and e-commerce experience extends to leading a department which covered all stages of corporate marketing such as market research, sales support, product development, and product rollout. Mr. Haien holds a Bachelor of Science Degree from Northern Arizona University, an M.A. from the University of Michigan and an M.B.A. from Drucker Center of the Claremont Graduate University. He also teaches business at Metropolitan State College of Denver.

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