RONIN

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The original RONIN were samurai warriors who left the control of the Japanese warlords to make their way in an unprotected world. Survival depended on independent thinking and an ability to adapt rapidly to new creative ideas. They were recognized for their discipline, strength, integrity, innovation and the flawless execution of their plans.RONIN Corporation was established in 1986 in Princeton, NJ to bring the attributes of the ronin to a professional services group focused on the high technology industries and dedicated to helping its clients grow through sound marketplace insight.RONIN's roots in marketing consulting position it uniquely as a market research supplier that understands how to apply research data. With an emphasis on marketplace insight, our practice goes well beyond providing data or even information. It addresses the issues of what the data means for our clients and how it can be used. It forms the basis for management decisions and actions to address the major business issues of that business unit or corporation. Insight cannot be developed by a research firm that does not have the basic understanding of the industries in which it is working, the competitive environment and the technical aspects of the products and services being developed and sold.

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