R. O. Whitesell & Assoc.

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We are proud that all of our company managers have earned the coveted CPMR designation. When you see these initials after the name of a manufacturers' representative, you know you're in good hands. The CPMR designation of the Manufacturers' Representatives Educational Research Foundation stands for Certified Professional Manufacturers' Representative, and can only be used by graduates of the Institute for Professional Advancement's certification program. A CPMR has successfully completed a three-year course.

Each Whitesell office has several tools to help support our authorized distributors for each principal. A matrix is kept up to date showing which locations carry inventory, which are sales offices only, which have authority to issue purchase orders and which issue our principals' point of sale information. Computer reports are provided each Whitesell salesperson showing the dollar amount sold by distribution for each of our principals to his customers. This amount is then credited to the appropriate salesperson, who is compensated accordingly.

We specialize in technical electronic components and subsystems, selling to Original Equipment Manufacturers (OEM's) both directly and through Electronic Distributors. Click the map above to see our current product lines for each region.

Distributors who are located within the geographical regions served by each of our twenty (20) offices are serviced by one or more salespeople from that office, plus Distributor Specialists in the larger offices. Numerous educational meetings and many sales promotions are conducted each year on behalf of our principals, (usually on the distributor's premises), although several meetings are also held off site. Business plans are established for each major distributor on each authorized product line and progress to plan is monitored monthly.

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