Reality Check Inc

Description

Lynn has over 20 years of market research experience in field vendor relations. She has experience managing field for international and domestic projects both qualitative and quantitative and has been involved in key projects with leading companies in retail, financial services, technology and consumer goods.

Ray Fischer has been with RealityCheck for over 10 years beginning as a Consultant and eventually adding the responsibilities of Chief Technology Officer. Ray’s unique blend of Marketing expertise (a former Pepsi Brand Manager and ad agency veteran) and Technology experience, contributed to RealityCheck’s status as one of the first qualitative research companies conducting studies in the online space (2005). Since then he has led the development of the company’s proprietary products including Living Diary, SparkPlace and most recently RealityLive – a powerful environment delivering a cutting edge suite of insight generating features, intuitive user experience, and time-saving analytic tools.

Christy comes to RealityCheck with extensive experience in both qualitative and quantitative market research project management. With a strong attention to detail and a commitment to quality, Christy smoothly handles all field aspects of a project, including screener development, recruitment and vendor management, and client experience. From start to finish, she works hard to ensure that each and every client has as successful of a research experience as possible.

Rachel has over ten years of qualitative and quantitative field and research management experience; including management of diary studies, online focus groups, ethnographic research, in-store research and multi-country international projects. She handles screener development, recruitment, facility details, and vendor management for all types of Reality Check projects. She has kindled relationships with vendors around the world, and has a special knack for understanding and guessing incidence. Over the years. Rachel has worked with many major CPG, restaurant, technology, telecommunications and personal care clients.

Saul specializes in the deeper psychological underpinnings of motivation and meaning. He has worked with Reality Check, in a variety of ways; as a moderator in focus groups, as an in depth interviewer, as an observer/consultant on psychological processes in groups, and as an experimental design consultant in qualitative research.

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