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in that they’ve sent cease and desist letters to creators of videos that make use of music to which the RIAA holds the copyright (the artists sign it over in their contracts). So watch out, next time you’re planning on lip synching to the Backstreet Boys or Xtina, you may have a lawsuit ahead of you if you decide to put it up on the Net. What’s further, the RIAA is also reportedly to identify “infringing videos” on their site utilizing music recognition technology. With such automated identification, songs owned by the RIAA can be identified from even very small clips. When are the xxAAs (and the major media companies for that matter) going to wake up and realize that they’re paying billions for advertising and marketing, and yet here are tons of people that are doing it for them for free. In fact, they should be thanking the kids that are lip synching and remixing their trailers as opposed to suing them. (This reminds me of the similarly ill-thought out policy by NBC ordering YouTube to take down the SNL Narnia Rap .) Instead of acknowledging that user-created videos actually serve as free marketing, the RIAA is now committed to taking “an agressive stance against amateur video using commerical songs.” Not only is it futile for them to make this effort in the first place, but in the end, it is just going to HurtYou. This entry was posted on Saturday, June 17th, 2006 at 1:46 pm and is filed under Unreasonable . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.

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