Redirect

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Before co-founding Redirect in 2004, Wendy spent 20 years at some of advertising’s legendary agencies. After tenures at Bozell, Grey Direct and OgilvyOne in New York, she moved to Salt Lake City and launched the direct marketing division for EvansGroup in 1994. Following a purchase by Publicis she became an Executive Principal and Managing Director, overseeing all direct marketing activities in the U.S. While at Publicis, she launched the Medicare Risk program for United Healthcare in 38 markets. Additional healthcare experience includes Oxford, Cigna, Cedars Sinai, St. Vincent Hospitals, Indiana Heart Institute, Texas Children’s Hospital, and a host of pharmaceutical companies.

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