Reed Advertising

Website Links

Description

Jim Reed has over 35 years of experience in advertising. For seventeen of those years, Jim was Vice-President and Creative Director with one of the Southeast's largest agencies. In prior years, he had been the Creative Director for a design studio and worked as an Account Executive with another Knoxville agency. In 1985, Jim decided to open his own agency, Reed Advertising. Working with Suburban Manufacturing and Robertshaw Controls, Jim was instrumental in creating new identities for their national advertising, literature and signage.

We had just won an account with a well-known industrial manufacturer, and the client wished to reprint a small brochure that had been originally prepared by the industrial association to which he belonged. Intended for designers, specifiers and buyers of their product, the handbook spoke of equivalent yielding strengths, safety margins, tolerance charts and graphs. Although the client was responsible solely for information pertaining to his own company, the job was quite complex since it entailed adding pages and changing copy, and correlating illustrations with new technical information.

In the process of proofing an existing page, we discovered a paragraph that made no sense. The original printing had deleted a part of the sentence that provided crucial instructions on the manufacturing process. We brought this discrepancy to the attention of our client who, in turn, passed it on to the association.

Fact sheet

Company contacts

Products & services

Similar companies nearby