Republik, The

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First off, let’s get one thing straight. Our name has nothing to do with the Soviet Union or communism. Quite the contrary. We’re diehard capitalists with a capital K. Why the Soviet-looking K at the end of your name? Truth is, when we named ourselves The Republik, we originally spelled it with a “c” just like everybody else. And there’s the rub. Turns out everybody and their mothers seem to have a business called “The Republic.” There are literally thousands and thousands of them including a few Republic ad agencies. So to trademark our name and get a decent URL, we had to change the spelling to The Republik. (Now there’s even another agency in New Zealand called The Republik - copycats.) So if you guys are so creative why didn’t you come up with a more unique name? Ah, good question. When we were formulating how the world’s greatest agency would be organized and managed, we looked outside the ad industry for inspiration. We scrutinized business plans and org charts from all types of successful companies, groups and institutions. Then it hit us. Why not model our agency on the greatest business plan that’s ever been written? The United States Constitution. No other document in the history of the world has inspired so many companies and individuals to be so wildly successful in so little time. So in honor of the US Constitution, we named our agency after the type of nation it was created to form – a republic. See, told ya we weren’t a bunch of commies.

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