Repucom International

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Description

Repucom is a full service brand analysis and research agency, set up in 2004 as an extension of the successful sponsorship and brand activation company — Total Sport & Entertainment (TSE), part of the Communicom Group of companies. TSE was founded in 1994 by Communicom Group Managing Director Paul Smith to assist brands in maximising and better understanding their activities in the sports sponsorship market. After years of leveraging and servicing brand clients, Smith identified an inherent lack of quality information on evaluating, benchmarking and comparing the relative success of client’s sponsorship efforts. Repucom was founded after discovering a digital technology that could finally analyse brand exposure in television broadcast in an accurate, consistent and verifiable manner. This was a major leap in accountability from the manual stopwatch driven reports which typify the data from traditional providers occupying the market. Traditionally the market has depended on ‘people power’ to capture and record brand images — a notoriously time consuming, inaccurate and non-repeatable process. For the first time it was possible to measure on-screen branding and logos more accurately and consistently. Utilising unique image recognition software based on more than 15 years of leading edge scientific studies, Repucom Brand Analysis was launched into the Australian market and is now used by over 258 brands, rights holders, media buyers and television broadcasters throughout the world. In 2005, Repucom began operations in Asia servicing clients from the Asia Pacific hub of Singapore . Repucom has since opened operations in the United States, United Kingdom, Japan, Korea , UAE , India and South Africa .

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