Reshare Commerce, LLC

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Description

Channel partners generally cannot stock, display or effectively represent your entire product line to all buyers and consumers all of the time. However, you can provide access to your entire product line through your website. By doing so, you instantaneously create a world where every one of your partners "virtually stocks" every one of your products. Even though all your products may not be showcased by your partners, consumers can be driven to enquire about the entire line through signage, computer kiosks or the like.

Reshare Commerce provides the only patented channel management solution that enables manufacturers and brand owners to sell online direct to end users without circumventing valuable channel partners. This Collaborative Channel Commerce® (C3) Software-as-a-Service solution mitigates channel conflict, guarantee complete brand control, and enhance the relationship between manufacturers, distributors, retailers, sales associates and the end user.

- Product Information. A visit to a retail store doesn't give shoppers the detailed product specs that manufacturers can provide. Nearly 80% of online shoppers look for that information on manufacturer sites. With their interest piqued by an ad or a friend's recommendation, 37% click on a manufacturer site for the latest and greatest about new products - Transaction Information/Capabilities. Consumers don't think retailers have the market cornered on information about prices or where to buy products.

Just as the advent of the Internet is raising consumer expectations, it is empowering them as well. Online shoppers are flocking to manufacturer websites, thereby tilting the balance of power in the channel. A Forrester Technographics survey of almost 9,000 users who've made an online purchase shows that 80% have visited a manufacturer's site, and their visits aren't limited to one part of the purchase process. They visit throughout the buying cycle and typically do not distinguish between retailers and manufacturers.

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