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Business & Social Media Marketing Articles Social Media Marketing: 8 Reasons to Build an Online Community Around Your Products & Services Whether you’re marketing and selling to consumers or businesses, you’re finding that buyers are few and far between during this rocky economy. People still buying these days are carefully evaluating options before choosing. Even as small business owners are dealing with lost sales, the Web 2.0 world is producing more social media websites daily. Empowered consumers and businesses have more options than ever to learn about products and services. In addition to staying connected with friends and family, social media and social networking web sites help customers check out products before buying. Some social networking and social media sites are where people interact by sharing opinions, preferences and experiences. Consumers can click over to Yelp San Diego (or other city) for reviews of local services and restaurants among others. Technology decision makers use ITToolbox.com for peer opinions about the quality of each vendor’s products/services and even about which company white papers are worth reading. Wouldn’t you like to host a web site that your prospects and customers trusted for help solving problems? A website with lots of “how-to” content that offers help and assistance when solving problems? An online gathering place where your best customers rave about your products? Publicly? What’s not to love? It’s time to rethink your small business marketing. Turbo-charge your company’s reputation. Build an online community around your products and your services. Around your raving fan customers that love using your solutions. And a recap of reasons I believe now is the time to make the leap to community building as a growth strategy. Especially when customers are making fewer purchases. Now’s the time to stand out. What is an online customer community? Online customer communities are websites that are hosted by a business for the use and benefit of its customers and users. These are websites that do not (directly) market and sell your products and services. Online customer community sites provide a forum where buyers, users, fans of products and services come to: Sounds like fun, doesn’t it? How cool for your company to offer this benefit 7 Reasons To Build An Online Customer Community 1. Stand out from the competition. The ability to win customers and sales using traditional one-way marketing is over. Yep boys and girls, it’s true. The age of using a megaphone to shout into the marketplace about how wonderful your products and services are has gone the way of the boom box. Corporate-speak press releases, advertising, trade show exhibits and slick 4-color brochures alone won’t bring in the suspects, prospects and leads. Online customer communities provide an excellent way for your business to share content, knowledge and engage in two-way interactions with customers and prospects. 2. Authentic two-way conversations are the new reality for successful marketing and business growth.

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