Revolution

Description

Revolution was launched as a monthly magazine in June 1997 by Haymarket Publishing to help marketers learn new strategies for business success in the information age. Following the success of this launch, Revolution became weekly in October 1999. The monthly formula allows Revolution to bring news, features, reports, case studies and in-depth analysis to its readers every month.When Revolution launched in June 1997, we guaranteed a launch circulation of 15,000: 12,000 client marketers and 3,000 sourced from advertising agencies, new-media specialists and media owners.When we launched the magazine, we knew there was a hunger from business people for information about the digital economy. What surprised us was the speed and enthusiasm with which Revolution was embraced by both marketers and the new- media community. Their response shows how Revolution filled an information vacuum. It resolutely avoids lapsing into ‘blue-sky’ discussions about technological change. Instead, it is people-focused, reporting real things that real marketers are doing with within the digital economy.

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