Richter Works, LLC

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“Leah developed one of our company websites and it was a pleasure working with her. Her approach and business style is professional, creative and very organized. She quickly understood our business and our requirements for website development. She was conscientious about meeting our needs and our budget in a very timely manner.

The website can go into depth about what makes you the best solution to the needs of your customers without appearing like self- promotion. You can go into depth about your unique selling position. It gives you the opportunity to address and overcome the obstacles that may get in the way of prospective customers moving forward to purchase from or employ you. Can your brochure do that? Absolutely! But a website can offer far more information than a brochure, and it can be up-to-date all the time.

No worries with your website in the hands of a Master web designer, who will architect, design and develop your professional business website. Your site will reflect your unique company image and message and communicate it to prospective clients to convert them into paying customers, while capturing their contact information for future communication. Only our clients really understand how much strategic marketing guidance they receive while working with us.

Second, it is wrong to think that visitors to your business site know what you do . They may have stumbled on your site accidentally and may, or may not, be looking for your product or service. Even if they weren’t looking for what you offer but may use it at some point, make an impression so they will remember you when they need it. However, let them know what you do so they can get on with their search. And make it clear. For example, if your company name is Bob’s Furniture, that isn’t enough information- are you retail or wholesale, selling or renting, commercial or residential, etc.

If your website uses outdated coding methods, layout or functions, it can do more to hurt your credibility than enhance it. The truth is a poor website can do more harm than no website. You may not be able to tell the difference, but its best to always assume that your customers can. Take a moment to think about business cards. Think about your first impression of a company if a sales rep hands you a heavyweight, attractive card versus a dog-eared, flimsy, obviously self-printed one.

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