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Description
Robb has helped 325+ MarCom firms of all sizes –- from 8 to 800 employees -- and all disciplines – – advertising, PR, promotion, media, design, interactive, research, multicultural and direct/CRM -- improve their new business win-rates. In his career, Robb has been involved with winning over Prior to starting RHC, Robb was CMO at Young & Rubicam Group where he led new business initiatives for Y&R, Mediaedge, Burson-Marsteller, Landor, Wunderman, Sudler and Bravo. Before that he was part of a core team that built a small agency of 35 people to a fairly large multi-discipline firm with a staff of 410 as COO of Kirshenbaum & Bond. In addition to his new business development practice, Robb is an agency search consultant and has watched dozens of MarCom firms compete. He also does Client Satisfaction Audits for which he has conducted interviews with 650+ executives at 170+ client companies and heard what they like about their MarCom partners. And what they don't.