Roger Green + Associates

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The dual threat of “getting it wrong” can be demonstrated with a simple example. Imagine that a major medical journal has just published an article that shows your key competitor’s mechanism of action adversely impacts patient mortality. Your company’s drug is in the same class but has a different mechanism and was not implicated in the article. Marketing asks you to assess the impact of the article on your brand. If it is adversely impacted marketing is prepared to invest in a campaign to counteract the article’s impact. If you decide that the article will not impact your brand but it actually does, your company could lose a lot of money as brand share erodes. Alternately if you decide that the article will hurt share and it does not, your company will waste money investing in an unnecessary campaign.

RG+A is known for working hard, having fun, and being a company with a conscience. Throughout the year we support multiple charitable organizations which have high impact on the local community, the environment, and the culture of our office. It’s what we believe. It’s who we are. This season we will be making donations to Aiding Our Neighbors , Feeding America, Women Against Abuse, and The American Forest Global Releaf Program . Since 2003, RG+A has supported Aiding Our Neighbors at holiday time. Aiding Our Neighbors (Yardley, PA) is dedicated to helping families in crisis by distributing food, clothing, toys, and household furnishings. RG+A has a corporate match program for donations up to $1,000.

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