Ryan Cramer Design, LLC

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It’s common to see a company name here — carefully consider whether that is worthwhile, as it very often isn’t. Placing your company name in the title tag is akin to running a full-page magazine ad with a giant graphic of your logo. Is that good marketing? Is that a call to action? For most companies, probably not. It might make sense on your homepage, but not your inside pages. If you have to use your company name, place it at the end of the title tag, not the beginning.

Ryan Cramer Design specializes in the design and development of content managed web sites and web applications. RCD was founded in 2003 in Atlanta, GA.

Design of the navigation system is one of the most important and challenging aspects to designing for CMS-output. Not only must the navigation system(s) make it easy for the user, it must accommodate and adapt to the growth of the site. If the site uses a hierarchal structure, then this navigation system must accommodate new levels of structure (subpages of subpages) beyond what may have existed at the time it was designed. As the architect, you are establishing the design systems by which your client may add new floors to the building.

Flash back to the 1960s for a moment. IBM was a major manufacturer of typewriters with their Selectric line. It was a simpler time … typewriters were judged on how well they typed. The way to sell lots of typewriters was to give you an extremely satisfying experience typing on them, both in feel and speed. The keyboard was a make or break proposition for the typewriter, and IBM had an amazing product in this respect. At no other time in history have so many resources been put towards the typing experience.

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