SFBags

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No mass production or overseas workforce. WaterField bags are designed and made in San Francisco, where rent is high, labor is expensive and competition is intense. We wouldn’t go anywhere else! Gary, our founder, is a long-time cyclist, a former Boston bike messenger, and an admitted bagophile. In 1998, while cycling to his corporate job as General Manager of a Mountain Bike Company, he had an epiphany. Why not combine the best elements from his bike messenger bag (roominess and accessibility) with the organization of a company briefcase (lots of pockets)? This eventually led to WaterField's signature product, the Cargo Bag. Gary’s designer friends, of course, freely expressed their opinions on the first prototype, and Gary took all their comments to heart and used them to hone the Cargo Bag’s design. Even now, customer feedback continues to be the inspiration behind the design of every product in WaterField’s line of bags, computer cases, totes, and accessories.

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