SHIFT Communications LLC

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SHIFT Communications is the public relations agency that does what no other has dared to do: We measure our performance according to the impact that we have in driving your business forward. It’s a powerful, versatile, highly logical concept. Yet it’s not one you’ll find at other PR firms. That's because at SHIFT we have a strict No Hype policy.The truth is that most other PR firms measure their success according to the press coverage they generate. Sure, it’s easy to measure, but ultimately, it ignores any impact upon the client’s business objectives.We think it’s time that public relations offers more traction – more business traction. SHIFT PR programs generate revenue-enhancing results, and we measure our value accordingly. So along with tracking media coverage, bylined articles and speaking engagements, we track our impact on such key business objectives as sales lead generation, event attendance, reseller inquiries, and investment attraction — objectives that directly tie our PR to your bottom line. (Click for more about our Services.)

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