SMP Communications

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Description

The creative team at SMP is comprised of seasoned advertising professionals. We provide everything from the words that describe and entice, to the visuals that allure. Our creative output is firmly rooted in a foundation of solid research from the vast advertising and marketing experiences we have gained working with casinos worldwide for nearly 20 years.

From data analytics and segmentation to list procurement and management. From data warehousing to de-duping and scrubbing to help you maintain an updated and accurate list, all with a solitary purpose: to help you increase market share and revenue. At the back end of the process, we provide you full custom reports, calculations, and mapping. This enables us to provide actionable marketing strategies and ultimately determine the ROI of your direct marketing efforts.

Drawing on our knowledge, experience and research, we develop fresh, relevant creative to enhance your brand. We provide you with a brand which evokes emotion, builds loyalty and tells a story unique to your property... A story your guests want to be a part of.

The property has evolved from a stand-alone casino to a full resort with branded hotel, spa and other updated amenities. As has been the case in other mature markets, revenue has been declining. SMP was called upon to provide strategic solutions for direct marketing, promotions and full creative services.

Over nearly twenty years and dozens of casinos we have had the pleasure of working with many extremely sharp marketers and operators. Between that experience, staying current with our own advertising and marketing industry, and conducting on going casino research, we bring you true ROI based strategic planning. We are one of the few, if not the only, gaming advertising agency with its own in-house analytics team, database administrators and web developers. That is in addition to our media department, HDTV and web production facility, creative services department and strategic planning services.

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