Sailing World

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The British team also announced its first major partner – 11th Hour Racing Inc, a company focused on sustainable sailing. BAR will showcase a sustainable business model, and rethink the way natural resources are used to deliver a winning team. BAR will work with 11th Hour Racing to achieve this, encouraging staff and their supply chain to design out waste and manage resources efficiently, redesign the organisational process, work with universities, research institutions and innovative companies to develop new technologies, and create a template for the wider marine industry.

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