Sally Handley, Inc.

Description

Sally A. Handley, FSMPS has 25 years experience in the marketing of professional services. Consulting to the A/E/C industry since 1999, Sally has worked with architectural and engineering clients, assisting them to achieve their marketing goals. She has helped firms create focused marketing plans and developed new client bases for younger partners of firms in transition. Sally has provided marketing training for both technical and marketing staff. Winner of the SMPS Year 2000 Marketing Achievement Award, Sally is a Certified Professional Services Marketer (CPSM) and a Fellow of the Society for Marketing Professional Services. Sally served on the National Board of Directors of the Society for Marketing Professional Services. Past President of the SMPS New York Area Chapter, she was the recipient of the 1998 SMPS Chapter President of the Year Award. In 1995, Sally developed a Marketing and Presentations class for Pratt Institute’s Design Firm Management Program, the first of its kind in the nation. Sally has adapted this class to a 2-day format for today’s busy marketing professional, which she teaches as an adjunct faculty member at Pratt Institute. Sally is co-author of Charting Your Career Path: Opportunities for Professional Services Marketers in the 21st Century. She has written several articles on a variety of marketing topics including staffing and managing a marketing department and using metrics to evaluate the marketing effort. Sally also has provided seminars, workshops and keynote addresses on marketing topics for professional associations nationally, including AIA, SMPS, SDA, NJSEA and The Society of Women Engineers.

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