Search Force

Description

Integrating your Pins within your website can improve your customers’ shopping experience. For customers who are overwhelmed with the amount of products you sell, showcasing your brand’s most popular Pins can be a great starting point for your customers. It’s also a great way to inspire them to make purchase that’s right for them. Integrating Pinterest directly onto your website will retain your customers’ attention and improve their shopping experience.

Utilize your Boards to arrange Pins catered to a certain style of fashion or living. Inspire your customers by pinning complementary items and accessories they may want to buy with some of your products. Providing customers with an engaging customer experience can sway them to become loyal customers.

Based on AddShoppers’ reports and my observations, advertisers can walk away knowing two things. First, Pinterest cannot be used in isolation. It should be well integrated into other aspects of your online marketing. Utilize the new API endpoints to bring the Pinterest experience directly onto your website. Consider how your popular pinned products can be promoted through other networks, such as search or email marketing. And second, get physical with your Pins. Use shelf talkers and displays to highlight your popular products.

An Internet marketing veteran, Miles Olson has 10+ years of experience in the online advertising industry. As Vice President of Customer Engagements for SearchForce, Miles oversees the company's initiatives for delivering sophisticated technology implementations that meet the competitive demands of brand agencies and advertisers.

Audrey Cueto is a marketing specialist at SearchForce, a leading provider of online search and social media technology, where she manages the company’s social media presence. She regularly writes about topics based on her experience in using social media to help businesses enhance brand awareness.

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