Second To None, Inc.

Second To None, Inc.

  • 3045 Miller Rd
  • Ann Arbor, Michigan
  • 48103

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Description

As part of our end-to-end program management services, we provide CATAPULT, a secure online reporting console for your customer experience research data. Designated users access CATAPULT 24/7 for instant retrieval of individual shopper reports and customer surveys, as well as several management summaries.

We design and customize your Customer Feedback surveys, data collection and invitation methods, and participation incentives around your customer lens (how the customer views and interacts with you), while being mindful of the direct linkages back to your organizational lens (how you view and interact with your customers) to ensure the resulting business intelligence is both relevant and actionable to your stakeholders in the field.

The next level of Brand Authenticity, and the most challenging to achieve, is that of Emotional Authenticity. This is realized when your brand promise, products and services lead to emotional connections or bonds with your customers. These forms of connections create deeper levels of customer engagement, which influences customer advocacy. Through customer advocacy, your customers display loyalty, thereby influencing sales and business performance.

Founded in 1989, Second To None mystery shoppers have had the opportunity to evaluate nearly every form of consumer business in every part of the nation. We are a Charter Member of our global trade association (MSPA) and have served at every level of leadership on the MSPA Board over the past decade.

Founded in 1989, Second To None has grown to become one of North America’s leading, independent customer experience research firms. Over the past twenty-five years, our work has broadened from offering on-site mystery shopping services to regional restaurant operators, to a broad platform of customer experience solutions, inclusive of program design, management, data analytics, reporting and consulting. We are proud to serve a diverse roster of solidly established brand leaders as well as those emerging to become tomorrow’s most successful customer-centric organizations.

Fact sheet

Number of employees
55
Annual revenue
$7000000

Products & services

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