Sekota Graphics & Publishing

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If you are interested in publishing your own material but don't know all the details involved or even where to start, you've come to the right place. Publishing your own material isn't all that difficult but there are some very important rules that need to be followed concerning the design. There are both benefits and downsides to self publishing. the following is a list of some of the major points to consider: Advantages: Control - no one can chop up or change your idea or manuscript. You get to decide what goes into the publication exactly the way you want it. You also decide how big the print run will be so you know the initial investment before you start. Timeline - You don't have to wait for a publisher to discover you or accept your work. If you have a deadline and have all of your materials ready, a book can be put together and in your hands in a matter of weeks. Profits - when you self publish, You get all of the money from sales minus the cost of production. If it costs you $4 to produce a book and you have a retail price of $15, you make $11 per book profit. if you have a small project for family and friends or any project you are willing to peddle yourself, the per unit profit margin you get will be vastly higher than using an outside publisher/distributor. Disadvantages: control - While this is also an advantage, you must consider that you are responsible for all of the decisions including design, publishing, print runs, marketing and distribution. People who do this for a living and have a finger on the pulse of what sells and what doesn't (publishers) can provide a valuable service by reducing your investment risk. That said, there are lots of publications that are passed on by publishers and end up being huge sellers. Investment - You get all the profits when you self publish but you also have to come up with all the production money before you can even start. Costs include design, printing, shipping, and various other considerations. You will also have a much larger time investment when it comes to getting your product in the public eye. Unless you hire a distributor, you will be peddling your books to retail stores yourself. This can be fine if you have a niche target audience like quilters or stamp collectors as you can take your product to specialized stores and hit most of your target. With broader topics like fishing or music, a distributor will take the bulk of your profits but may find you an audience you wouldn't otherwise reach by yourself. Risk - When it's your money on the table, it's your money to lose if the book doesn't sell. You have to strike a balance between how many copies you think you can sell and how much you are able or willing to invest at the start. per unit production costs go down exponentially by volume. therefore, the bigger the print run, the higher the profit margin. Also, keep in mind that the bigger the print run, the higher the risk if you can't sell out. I want to self publish, what do i need to provide? Luckily, you don't have to be too hi-tech or computer savvy to have a graphic designer put a book together for you.

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