Selling 2.0

Description

Research on the next generation of "iPad" ready digital magazines "The Case for Advertising in Interactive Digital Magazines" Sponsored by VIVmag and and Nxtbook Media Digital magazines are not takes seriously as advertising vehicle within the online media buying community. This project was developed to overcome that resistance by zooming in on just a handful of successful interactive digital magazines and focus. The results have captured the imagination of the media buying community. The study has been reviewed in Media Life, Folio Magazine, Dishy Mix and others. In addition, the study has motivated many publishers to try new digital magazine ventures and is in the process of helping the BPA develop a new audit for digital magazines. Download HERE Research on selling through a recession "What is Your Recession Sales Strategy?" Published by "The Customer Collective" sponsored by Oracle Corporation Build traffic for the website as well as register high end sales leads for Oracle Corporation Activities. Instead of just creating yet another "best practices" white paper by gathering current thinking, this white paper was based on a research study that uncovered facts about how businesses were strategically reacting to the recession. The study uncovered a number of opportunities and pitfalls that had previously not been discussed by creating a fundamentally new piece of content the white paper broke all records for numbers of downloads. Soon after its release it became the #1 downloaded financial management white paper on ZDNets's world wide network of websites for several weeks. Findings from the study were reported on most major business publication websites including Forbes, BusinessWeek, Entreprenuer, Incorporated, Fast Company, Sales and Marketing Management, Internet Week, Information Age, Sales Management 2.0, and Smart Biz. In April the Customer Collective was approached by Kraft Foods asking for permission to use the study for the sales training of their sales directors in 64 countries. In early March of this year this white paper again rose to be the top loaded white paper world wide and has remained there for the past 4 weeks. This is an example of how content marketing can be driven creating a fundamentally unique piece of content that examines a common problem from a fundamnetally different point of view. While it is easy to manage a content management program where you shift and aggregate content around, the bigger challenge is to come up with a unique piece of content that no one else has. If that can be achieved the content itself becomes newsworthy and attracts a tremendous amount of attention and activity. Developing content through the use of surveys is a terrific way to achieve this end. Click HERE Research on social media in the apartment community market "At the Tipping Point: Social Media in the Multi-Family Industry" published by NCI, sponsored by ApartmentFinder.com NCI launched a major initiative in the real estate industry making a bid to become the social media project managers for hundreds of apartment complexes throughout the country.

Products & services

Similar companies nearby