Serino Colyne

Description

Broadway is only the beginning. We specialize in “sit-downs” outside New York in cities large and small, and for more than a decade have successfully launched and managed U.S. and Canadian tour marketing for Broadway’s biggest blockbusters. We work with local presenters to strategize national and geo-targeted media and marketing plans, use our negotiating muscle to secure added-value media promotions and manage the show’s advertising settlement. We’re all about creating a win-win situation that allows your show to reach its full potential and lets local markets share in that success.

Video is the most effective way to inform and engage your audience, and we lead the industry in broadcast and video creation. Our award-winning television commercials innovate, explicate and expand the reach of your show, plus we have Broadway's only in-house video production team. You name it, we make it: red-carpet coverage, B-roll footage, promos, web series, testimonials and interviews. We also provide post-production editing, finishing and delivery. BOOM!

Our comprehensive knowledge and experience allow us to develop and manage media plans that not only optimize exposure for your theatrical production, but also make your dollars work harder. And while we're on the subject of working hard, you should know you will never find more enthusiastic, devoted, insightful and faithful advocates than our account teams. Nobody knows Broadway better than we do.

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