Sharon Merrill Associates

Description

In hundreds of engagements during more than 25 years, Sharon Merrill has helped a diverse range of clients successfully manage virtually every type of communications challenge an organization might face. We are successful in forging long-term relationships with our clients because we establish great chemistry with their C-level executive groups, while also developing an in-depth understanding of the inner workings of their businesses, strategies and growth prospects.

What challenge is your company facing? Preparing for an IPO? Explaining the merits of an acquisition? Announcing disappointing financial results? Planning an investor day event? Repairing damaged credibility? Emerging from Chapter 11? Restoring confidence after an operational failure? Looking to refresh corporate messaging or improve a senior executive's presentation skills? We thrive on scenarios like these.

As your company works through the legal implications of the SEC’s statement, it may be tempting to pause indefinitely. That’s why we presented the building blocks. These six steps can be used to determine whether social media are right for your company and get you started on developing a strategy.

That’s a bit of a laundry list, but it’s important to remember a comprehensive social media strategy should be, well, comprehensive. This means setting up alerts that track online mentions of your company, brands, executive names and peer companies. You’ll quickly learn what is being said about your company online, and soon enough, you’ll find the answers to the rest of those questions too.

Our team brings backgrounds in corporate communications, investor relations, journalism, law and the capital markets to the task of analyzing the unique dynamics of each situation. Whether it is the parent company entering Chapter 11 or the liquidation of a bankrupt subsidiary, we are experienced in delivering carefully crafted messaging for these delicate situations.

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