Sigma Group, LLC

Description

Dennis Nutter is the President and a founder of Sigma Group, L.L.C. Dennis has more than thirty years experience in providing research measurement services to the health care field. Starting at Selection Research, Inc. in 1973, Dennis started the health care marketing research division of SRI Research Center, Inc. in 1978. That division grew to become the largest provider of research services to America’s health care providers. Dennis managed the joint effort of SRI and The Gallup Organization from 1985 to 1988 – "SRI Gallup Hospital Market Research" and acquired one of the healthcare division’s largest competitors in 1986. SRI and Gallup merged in 1988, after which Dennis served as Senior Vice President, Division Manager of the Gallup Healthcare Group until 1996.

Inta Didrichsons joined Sigma Group in August 1998 as Vice President. Inta is responsible for managing client projects and development of the firm’s analytic services. Prior to joining Sigma Group, Ms. Didrichsons held the position of Professional Research Analyst/Research Director with The Gallup Organization in Lincoln, Nebraska. Over the past ten years, she has designed research programs for numerous healthcare industry clients, including community image, physician satisfaction, employee/workplace, customer satisfaction, and advertising studies. Ms. Didrichsons has worked with numerous health systems to develop patient satisfaction and employee assessment programs. Her past clients include Holy Cross Health System, United Healthcare Corporation, American Medical Association, Harris Methodist Health System, Sisters of St. Francis of Mishawaka, Adventist Health System, and Presbyterian Hospital in New York.

'Hand-crafted' is exactly what it sounds like. It refers to the fact that, from the outset of each engagement with Sigma Group, your studies will be handled by our senior executives, from developing the survey tool that meets your needs, to monitoring every detail of the quality that goes into each phase of your study. At the critical report preparation stage, an experienced senior analyst and senior consultant will create your report, using their own human judgement of what to present in the report, where to provide geographic and demographic detail on the findings, and where to go beyond just a description of what percent of respondents gave each major response option. 'Hand-crafted' means you will have an end product that is much more meaningful and beneficial to use in making the decisions you face — not just numbers that can be cut and sliced a hundred different ways until it becomes little more than eyewash in your efforts to develop the critical strategies that will direct your organization for years to come.

Inta’s tenacity for meeting and exceeding the client’s expectations helps Sigma Group to provide a research "product" that is reliable and timely, and that is presented in a meaningful format. Her dedication to "do things right" ensures that our clients are consulted at key steps in the project and that several flexible options or suggestions are resented and explained. Ms. Didrichsons holds a B.A. from the University of Nebraska, and was elected to Phi Beta Kappa in 1989. While at the University of Nebraska, Inta participated in scientific conferences and co-authored several journal articles. Inta has participated in numerous presentations of research data to client organizations, including marketing teams, system committees and boards of directors.

In recognition of the need for many urban healthcare providers to have access to excellent primary quantitative marketing research of the general public they are charged to serve, Sigma Group is working in conjunction with several New York area providers to develop a high-quality research study that will meet the needs of many New York hospitals. The information provided below explains the GNYCMA in greater detail. If you are in the New York area and are interested in learning more about the study, please contact us for a conversation about how the Greater New York Consumer Market Assessment can benefit your information needs at a fraction of the cost of conducting an independent study in your own market area.

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