SimplyDirect

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Description

If your prospects don’t buy your product or service, getting them to read your collateral doesn’t do much good. The key is changing behavior, and changing behavior is the value of commercial insight and “insight selling.”Rather than basing content strategies on features and benefits, insight selling seeks to redefine your prospect’s purchase criteria in favor of your solution by providing compelling insights with real commercial value – in other words, highlighting the connection between your differentiators and your prospect’s key concerns.

Since joining SimplyDIRECT in 2009, Ms. Reid has focused on restructuring account services to deliver projects that exceed client expectations. As a result of her teamwork projects are consistently executed on time, on schedule and on spec, with proactive client communications. This has led to a high level of repeat business, especially with Fortune 500 clients.Ms. Reid holds a Bachelor of Arts degree in Biology from Earlham College. Ms.

We strive to bring success to your marketing, activities and programs, by enabling you to connect with decision makers in key accounts. You our customer, come first as we develop creative solutions with uncompromising quality and laser focused precision.

Christiane Nilsson has more than 20 years experience in the design and implementation of innovative, highly effective, integrated direct marketing campaigns that drive business success— from customer acquisition, to retention and cross-selling. She has extensive experience building target databases and prospect lists.

SimplyDIRECT has extensive experience in building key account target databases for marketing departments and sales teams. Precise segmentation is our strength-whether it is qualifying by target account, title, industry or market.

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