SiriusDecisions, Inc.

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Description

You have experience . All of our analysts are practitioners – typically with 10 to 25 years of experience in their given field. Because of this, they talk to our clients as peers, not theorists.

Our unique advisory model distills over 2,000 years of combined practitioner experience into collaborative counsel that gives you the perspective, insight and guidance you need to recalibrate operations and catalyze performance.

Customer marketing is a term covering many interactions and touchpoints. B-to-b marketing and sales typically focus on the buyer’s journey, while the experience of the customer after the sale gets less attention. Companies that want more growth and profit must view the end of the buyer’s journey as the start of a new role for sales and marketing as stewards of the customer lifecycle. The marketing toolkit, from communities and events to communications of all kinds, is ideal to provide a foundation of positive contributions to the customer experience.

Our unique advisory model distills over 2,000 years of combined practitioner experience into collaborative counsel that gives you the perspective, insight and guidance you need to recalibrate operations and catalyze performance. Clients access advisory through sessions we refer to as “inquiry.” Most client inquiries are phone-based meetings with one or more analysts. These sessions have a specific purpose and agenda, often involve pre-work and routinely focus on specific actions for the client to make progress on the challenge or opportunity covered in the session.

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