Slingshot

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To provide clients depth of expertise in their respective industries, we center senior leadership with years of experience in specific types of business as well as supplying a wealth of related resources. It allows us to dedicate attention to client needs and stay ahead of marketplace changes. This means you’ll find Slingshotters writing for the same trade publications clients read and attending the same conferences. Some clients look at this like having an extension to their marketing department. Others think we’re stalking them.

Verizon Global Wholesale provides local service providers, wireless carriers, and resellers an array of solutions to meet the needs of their end users. Over the years, Slingshot has worked with Verizon to maintain brand awareness and introduce new service offerings. Our approach was to communicate the most compelling benefit in a visual way that would stand out in industry publications that are always cluttered with tech and specs. Tell me more about this project.

When the DSO came to Slingshot, their website was difficult to navigate and it was hard to purchase tickets. Our approach was to provide easier access to the one thing that symphony patrons love the most: the music. Event pages include audio, video, and information about the artists. The blog includes event information, share functionality and a review section for feedback on the shows. We also streamlined the existing ticketing system to provide a better purchase experience.

Slingshot was born in 1995. Google was still just a sketch on a cocktail napkin. Social media was years from its start. We cut our teeth at a time when technology was transforming the world of marketing around us. We were blissfully innovative, creating solutions to our clients’ business problems, not knowing the things we were creating were industry firsts. (Or that creating them was supposed to be difficult.) This gave us a deep appreciation for tapping into unrealized potential, which is part of our company DNA.

David has led a peripatetic advertising career working as a strategist with agencies in New York, San Francisco and Dallas (twice). He is an account planner and strategist in the tradition of many of the British imports. While refined in all forms of marketing research, his primary focus is on helping develop work that impacts – because it speaks to a truth about the consumer, the market or the greater culture. In his nearly twenty-five year career he has worked with a large array of clients, notably AT&T, Saturn, M.D. Anderson Cancer Center, Red Lobster, Philips N.V., Zales and Nutella.

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