SmartPath

Description

Aprimo, Incorporated is the developer of the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Our applications are used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team—inside and outside their companies.Aprimo is leading the way in defining this new class of software and services, bringing marketing efficiency and effectiveness to the next level. Since its inception in 1998, Aprimo has been focused on bringing the broadest and deepest set of integrated marketing applications to market. Industry analysts have voiced their support for the Aprimo vision and echoed the need for a comprehensive marketing solution. And again in February 2005, Aprimo was selected as the only vendor to reach the leader quadrant in Gartner’s MRM Magic Quadrant.Perhaps the best testimony to our success, though, is viewed through the eyes of our customers. We’ve been helping leading companies, like Bank of America, Alticor, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony, Pfizer and others take their marketing efforts to the next level. Our commitment is to deliver innovation and expertise to marketers who are making a difference in their companies today.

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