Sony Electronics

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The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.Sony Corporation recently sealed a global partnership contract with FIFA (Fédération Internationale de Football Association).The contract will run from 2007 to 2014 with a contract value of roughly $305 million. Sony will be an official sponsor of over 40 FIFA events, includingthe FIFA World Cup™ in 2010 and 2014, the preeminent event for the world’s most popular sport. This unique partnership makes Sony a “FIFA Partner”, the highest level of sponsorship status accorded to only six companies.

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