SpringSmart Inc

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Resources Stop by periodically to review our library of helpful resources. Please let us know if there is something you'd like to recommend. Useful web sites www.marketingprofs.com - articles and current research on marketing topics by professionals and professors www.marketingsherpa.com - library of articles and case studies on marketing applications www.marketingexperiments.com - interesting and free original research on marketing topics Recommended reading - books and articles What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick. New York: McGraw-Hill, 2005. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market by John Zagula and Rich Tong. New York: Portfolio, 2004. Startups That Work: The 10 Critical Factors That Will Make or Break a New Company by Joel Kurtzman and Glenn Rifkin. New York: Portfolio, 2005. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom Kelley with Jonathan Littman. New York: Currency Books, 2001. SpringSmart materials Realize Value. Reduce Risk: Successful Growth through Strategic Acquisition - presentation introducing our new strategic acquisition service 10 Traps for New Software Ventures - common traps that limit the success of new ventures Building Strong Brands: Research Issues in Technology Marketing . Presented to the Illinois IT Association Marketing Roundtable, Jan 10, 2006.

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