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Integrating social media into marketing has transformed the way brands and consumers communicate. No longer is marketing about telling a story or remembering a commercial. Through the use of social media, marketing has become about consumer engagement- brands striving for individual attention. Social media has created a personalized relationship with the consumer. Through social forms of media traditional tactics can be transformed into an engaging process, moving beyond telling a story and onto a process of personal reaction and conversation. Today companies are adding social media sites such as: Facebook, Twitter, Linkedin, Vimeo, and Fickr accounts to increase consumers’ engagement within their brand. The number of individuals who utilize social media is growing dramatically, along with the growth in numbers of social media sites. People are becoming involved on both a business and a consumer level in order to build relationships with others. Integrating social media is an easy, low cost, and highly visible way to gain exposure to add to your brand’s marketing efforts. In order to integrate a social media campaign effectively, marketers must first have a well thought out social media strategy set in place. Social media strategies are in essence designed to generate awareness and social “buzz.” Awareness will only be increased if the information provided is purposeful, concrete, and in alignment with your brand. Utilizing different tactics of social media can be extremely effective if they are managed to work together while reflecting your brand’s personality. Integrating social media into your marketing efforts is not high cost, but effort is required and can be quite time consuming. We have all heard of the phrase, “Consistency is key.” It is critical to understand that time must be allotted each day in order for an integrated social media campaign to be successful. Without consistent contact, exposure, and worthwhile information, integrating social media will have little return on your investment. Staying on top of the social media curve can seem like a challenge in the beginning. It is not, start today and figure out which social media hubs work for you. With a strategic plan in place and the appropriate time allotted, developing a social presence will become worthwhile and engaging for your audience. Check out the top 5 emerging social media sites that are creating buzz for 2010.

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