Statz Inc

Description

The Statz™ business model is based on a board of trade. Individuals are producers of personal data; this means that they own the data produced by them and about them. Statz gives them the ability to control the use of that data - who sees it, when they see it, and how it's used. And as with all boards of trade, Statz aggregates sellers' ouput, in this case selling aggregated data samples as reports to buyers. The data profile you create in your Statz Management Account is the first step toward creating an asset from the data of your life. What makes this new asset valuable? Information about products - what make and model of bike you ride, the bike's components - combined with use data from GPS or odometers, creates a product-usage history that is personal, exclusive, and valuable. The same is true for a wide range of products and their usage - which cell phone you use and how often, how your vehicle is maintained and performs, what types of transactions you complete on PayPal, the micro-climate of your backyard, and more. Literally, anything that can be digitally recorded or measured. Currently, a significant amount of data from public records, store purchases, and online actions are being aggregated, analyzed, and used to improve sales or targeting. Individuals have no control, and the system is growing in power and breadth daily. By capturing a unique data set that represents your real product usage, your real consumer behavior, and elements of your personal environment, you take control of this unclaimed data and place limits on how any third party may use it. As everything becomes networked, individuals must claim the significant value in behavior, usage, and monitoring, or others will. A board of trade is ideal for doing that. Statz is based on these simple positions: 1. Ownership of data, generated by an individual resides with that individual. Your data is yours. 2. Given ownership, that individual has the right to control how that data is being used, by whom, how, and when. 3. Data owners have the right to beneficial use their data. 4. Ownership, control and beneficial use combine to create the secure Statz Data Profile 5. The best way to optimize the asset value of the Statz Data Profile is in an open marketplace. That this data has significant value is not in question. It's about who has the data, how is it used and who is in control. Personal privacy is about control. Statz makes it about the distribution of benefits too. Team The Statz team is made up of veteran executives and engineers who have brought some of the best brands online and launched some of the Internet's biggest companies: Netscape, Intel, American Express, WebMD, McAfee, and more. Cameron Lewis is the Statz CEO. He has been a key manager in some of the largest Internet service companies - Netscape, McAfee.com, and Medscape - and has brought to market breakthrough medical products, including PatientKeeper, Perspecta 3D, and VuStik. He holds patents in visualization software and hardware, along with filings in medical and trading systems.

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