Sterling Research Group

Description

All companies must have someone that oversees the company finances, payroll, and human resource functions. For Sterling, this person is Suzie Wingate. Suzie has been with Sterling for over 15 years and is considered one of our veteran employees. Her responsibilities include overseeing accounting and financing activities and human resource functions at Sterling. With more than twenty years of experience in the accounting field, from both service and manufacturing industries, it is obvious Suzie is an asset to Sterling.

Meeting and exceeding customer expectations transforms an organization. You progress from a transactional relationship with your customers to an emotional one. Sterling is about turning insight into action, answering a question before it is posed and hitting a home run before the pitch is thrown. We are a team of professionals committed to renewing and revolutionizing client-customer relationships through leading-edge research technology. Our passionate, dedicated staff is dedicated to delivering results that exceed the extraordinary.

Sterling has been conducting casino market research for more than a decade, partnering with the largest gaming corporations in the U.S. We employ a wide range of methodologies to ensure you reach your customers as conveniently as possible. Sterling’s gaming market research solution measures all the important aspects of your customer’s experience including the gaming floor, food and beverage, security, cashier, casino host, rewards program, valet parking, competitors, and emotional draw. The end result? Everyone’s a winner.

Using a customer satisfaction survey tracking program, Sterling will expose your weaknesses, promote your strengths and measure you against your toughest competitors. Each program Sterling creates is unique and specific to your company and its goals. The survey also allows you to gain in-depth, detailed information on some of your most important customers: your employees. This internal customer insight will strengthen the core of your company first and turn solutions into success.

What’s more important to your customers? Is it your product or service arriving on schedule or a friendly smile from a sales associate? It’s impossible to achieve customer satisfaction without understanding what they value.

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