Number of employees
1-4
Picture your customers, struggling through instructions penned by an uninspired writer. At best, users will muddle through. At worst, they will become ex-customers, trading your product for one that is friendlier and easier to understand.
Your product's user interface is its most crucial and enduring contact point with your customers. While developing product documentation, I'm often a de facto beta tester. That enables me to suggest user interface changes—such as wording and layout—that can improve user efficiency and satisfaction.