Strategic Brand Management-COGENSIS

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Description

A very experienced IVD and Biotechnology executive with a global perspective. Expertise in Branding, Sales and Marketing, Operations and Planning, Distribution, Business and Product Development and proven ability to: Generate exceptionally creative and unique branding and marketing programs with impact and longevity Author and execute strategic domestic and international sales and marketing programs Direct sales, marketing, operations, strategic planning and corporate development Conceive, design and manage over 100 trade shows, highest traffic for last 3 years at AACC/CLE Develop and build world wide-wide distribution channels through selecting, training and managing global business partners Manage New Product ideas through the ISO Design Control Process and contribute to the development and introduction of rapidly successful products Implement programs to ensure high quality, rapid response Customer Service and Technical Support Open new world-wide markets, with a recent focus on China for the past three years

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