Strategic Business Solutions

Description

Brian holds a PhD from Kennedy-Western University along with an MBA (Marketing & Statistics) and a Bachelors Degree (Financial Management) from Western Illinois University. In addition, he is the author of “Local Marketing Leverage ” a book on market planning strategies and efficient capture of market share and has a lengthy list of professional speaking engagements and consulting clients. Brian developed the Market Manager Distribution Analysis Program which has been used as a template for segmenting and stratifying over 3,000 franchise locations nationwide. Many of these market analysis principles, tools and techniques were used while he served as the Director of Research & Planning in the Corporate Development Department at Fiserv and Northwestern Mutual Life and as Vice President of Market Research at Banc One (now Chase) and Product Development Manager at Citigroup. In addition to his formal education, Brian has led many planning sessions and taught research techniques to financial services professionals across the country. This background of education, research and facilitator/training is fortified by over 18 years management experience with Fortune 500 companies such as Citicorp, Banc One, Northwestern Mutual Life, and Fiserv. Brian has also served as a consultant for service organizations such as Big Brothers and Big Sisters and community Chambers of Commerce. He is a graduate of the Professional Speakers program and has moderated groups and made presentations to groups such as the Council on Financial Competition, WICPA, and the WBA.

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