Strong Suit

Strong Suit

  • 1840 Oak Ave
  • Evanston, Illinois
  • 60201

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“When growth at one of our portfolio companies stagnated, we engaged Strong Suit. They went out to the market, listened to people on the front lines, and cracked the biggest problems. Strong Suit helped make the business model scalable & replicable, and we now dominate our niche. They created substantial value at one of our portfolio companies. They fixed our same-store-sales issue, making the business model much stickier and giving us the forecastability we needed. In my experience, building a great direct salesforce is extremely difficult. Strong Suit made it happen by dissecting the sales process, recruiting the right talent, and building a first-rate training program. They’re intellectually honest and scrutinize everything. Cut your weeds. Water your flowers. Strong Suit brings the water cannon.” Cameron Smith Vice President Code Hennessy & Simmons $2.8B under management “We deal with many service providers, but few deliver the actionable insights that Strong Suit does. When one of our portfolio companies facing price competition needed to rethink its sales and marketing, we engaged Strong Suit. They did the legwork to assess the situation and develop a strategy to drive improvements. Because the principals of Strong Suit have run businesses, they provide actionable, practical guidance. And because Strong Suit has worked inside PE firms, they understand the key drivers of value creation.”“Strong Suit straightened out our sales and marketing. They met with customers and sales reps, to identify the issues. More importantly, they figured out how to fix them. Strong Suit excels at blocking and tackling. In no time, they improved our sales structure, compensation plan, targeting, training, and CRM. Then they put in place positioning, lead generation, a new website, and public relations. These guys are high-impact players. Strong Suit even topgraded our sales organization from the bottom up. Our sales effectiveness and revenues increased several-fold. We went from missing budget to beating budget.”

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