Student Insights

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Higher education serves a variety of students and constituents. Prospective traditional students and adult learners, current students, alumni, donors, employers and community leaders each have a unique set of needs and objectives. Colleges and universities must develop a successful program of interaction and communication with each of these constituencies in order to attract new students, retain existing students, attract donations, and build a positive community image. How well are you serving your constituents? Student Insights has introduced an innovative market research service to help colleges work more successfully with the many groups that it serves. The Modular Research Program is an accurate and highly-affordable market research service for higher education. The Modular Research Program employs a unique standardized approach to market research. Based on our extensive work with a large number of colleges and universities, Student Insights has developed a set of core research areas for each constituency. Feedback on each core research area is gathered with a standardized survey and presented in a standard format. The benefit of this standardized research approach is twofold. First, it provides colleges with a

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