Sutter Communication Design

Description

Whether you want to design a new website or mobile application, we can help! Our interactive design team will help you generate a finished product that not only gives your customers an interactive, fun and user friendly experience, but also will help your company look good as well.

Our client is one of the World’s premier safety equipment manufacturers, with more than 40 international locations that help protect lives in over 140 countries. Recently, MSA released their latest innovation, the ALTAIR 2X Gas Detector, a revolutionary product that significantly increases safety when it comes go gas detection in mines. With the new product being the first of its kind, MSA wanted to create an engaging, interactive way of demonstrating just how the ALTAIR 2X Gas Detector functions.

The team at Narrowgate Proformance Sports came to TSG to requesting a new brand identity design that accurately captured the essence of the state-of-the-art line of weight training equipment they are currently developing. The resulting brand identity exudes strength and power, with an illustration of a Lion, the King of the jungle, paired with a strong color palette that differentiated this company from several key competitors that use the colors red and black prominently. If you look closely, the lion’s ear is actual a door ajar with light pouring out of it integrated into the mane.

Need help determining your integrated marketing strategy or want to get started on creating print or outdoor advertisements? The Sutter Group is the full-service integrated marketing and advertising provider for all of your marketing needs. Whether you want your brand to be seen on billboards, magazine, or across the internet, The Sutter Group can help.

TSG has extensive experience in creative interactive marketing and engagement tools, so when MSA approached us with this project, we had just answer. Using the Unity game engine, TSG designed a custom augmented reality app featuring a 3D model of the ALTAIR 2X Gas Detector. To explore the Detector’s different elements and functions, a user opens the app on their Apple/Android device, points it at the ALTAIR 2X device, and up comes a 3D model. Users can zoom, rotate, open up the device to see its internal components, and click each part for function and product details.

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